Meatball Sundae

A great book I've been reading is Punching In: The Unauthorized Adventures of a Front–line Employee by Alex Frankel. It's a great book, and fun read. It takes the reader inside several different organizations — how they hire, how they create brand, etc.

Then, on Dec. 27, Seth Godin's powerful new book arrived. Meatball Sundae is another thought–provoking work. He shares 14 trends that are transforming business and marketing. The great thing about a Godin book, though, is the places he takes you on the Internet.

Some of the Web sites he references in Meatball:

Cafe Press
Chowhound
Copy Blogger
Lulu
Threadless
Web Stickers
Zazzle.com