Preparing a New Book for Release (or any piece of art)
WINNING isn't easy but it can be FUN
Author's Bo Jackson biography drops on Friday
A few years ago, I was sitting in a hotel room in Florida when I found out about a contest just before it ended. But I had an idea so I submitted it to author Jeff Pearlman, a renown writer who specializes in telling true stories that read like novels.
In The Bad Guys Won he puts you right back in the early '80s growing up with the Mets. In The Rocket That Fell To Earth, you feel like you know Roger Clemens and his family. Right now, as I read Boys Will Be Boys, I'm enjoying getting to know Jimmy Johnson's crazy team once again. Pearlman would prefer that you didn't give his Brett Favre biography the time of day. I'd highly recommend his expose on the USFL, Football for a Buck. His new one, The Last Folk Hero, drops on Friday. After sharing my idea, I added,
As a comparison, I have always thought it would be cool if musicians (we’ll use Kid Rock since I’m a Michigan person) would release some of their rough, demo material to their fan clubs for like a 24-hour period. Maybe it would just be streamed and not something that could be downloaded, but it would build up to the release of an album. If Kid Rock did that, I think it’s just different enough that it would further build his brand …
Now, I'm not suggesting that anyone from Kid Rock's camp read the post by Pearlman, but the marketing going into FIRST KISS was nothing short of awesome. The lyrics were cool to read ahead of time and try to determine what the song might sound like — and the videos have been actual songs. Furthermore, he also released a "behind the scenes" video for the making of the "First Kiss" video. Later, in 2021, he did a livestream 50th birthday party where he previewed songs from an untitled album that ended up being BAD REPUTATION.
"That was a bad album," Rock says. "I didn't spend enough time on it at all…"
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