January 24, 2011

Detroit is poised ...

The bad press is not good

Dan and Chip Heath, authors of Switch, wonder, "What if you focused instead on creating a spark of desire? Imagine showing off a series of photos, starting with one of a huge, beautiful home with the caption: "Here's what $250,000 will buy you in Detroit. And here's the red-brick factory building you can buy for one-tenth of its cost in Boston. And here are the experienced workers whom you could hire for $12 an hour." Suddenly, the business owner starts to feel a little twinge of desire. Detroit is far from perfect -- but, man, think of what we could afford to do there!" (Taken from Fast Company) 
The city is down, but it has potential.

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