July 01, 2009

Tug McGraw said it best in '73, "YOU GOTTA BELIEVE!"

The power of belief. Why are some systems better than others?

It's interesting to talk to people and hear their opinions about why certain companies are better than others. It's often "this piece" or "that piece" — but it's often because someone within the organization believes it to be true.

For example, the place I student taught in 1994 has a good reputation and is considered a solid high school. People rave about the school district. Having student taught there, albeit 15 years ago, I am aware that they have warts like everyone else. Their strategy, perhaps unwritten:

• Believe that what we do is offer the best education and expect more from our students than any school around.
• Tell parents how great we are — at any opportunity.
• Remind students how lucky they are to go to our school.
• Constantly believe in what we do and tell everyone. Brag about how good we are. At all opportunities.

Pretty soon, people have heard it so much, they believe it. That's not to say that the school doesn't have good things going on, but the power of their own belief and sharing it constantly with others helps to spread the word about a great education.

What happens, though, when the power of belief has waned?


b. hansen said...

what happens when the power to believe is a negative belief. How do you go about changing the opinions, beliefs, and perceptions. Also what happens when time and time again a company states a belief, "We do whats best for kids", yet time and time again, their decisions are not based on "Whats best for Kids"

Rick said...

Hopefully, that power of negative belief can be changed. You have to believe that the company is doing what's best for kids based on all relevant factors.