February 19, 2007

Jetblue Redux

Seth Godin wrote this four years ago: "Companies that create Purple Cows, such as JetBlue Airways, Hasbro, Poland Spring, and Starbucks, have to be run by marketers. Turns out that the CEO of JetBlue made a critical decision on day one: He put the head of marketing in charge of product design and training as well. It shows. JetBlue sells a time-sensitive commodity just like American Airlines does, but somehow it manages to make a profit doing it. All of these companies are marketers at their very core."

It was probably pretty accurate only days ago.

Now, this (from Tom Peters): "Sure, don't believe everything you read. But if it's true, as I read yesterday, that Jet Blue called an 11 hour wait in a plane on the tarmac at JFK "unacceptable" ... well may the Big Guy damn them to the Eternal Fires of Hell ... at broil. Whoops, forgot to mention the refund or free flight JB is also apparently offering." Read the whole blog posting right here.

Again, this is the kind of thing that the mainstream press may have let go in the olden days of 1997. Citizen journalists are AWESOME!

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