April 02, 2014

Merrill Edge and Bank of America

It catches me off guard every time I hear it.

There's a new advertisement for a company that provides financial advice.

The song they use to make you pay attention is one of the best ever, "My Life."

If Billy Joel hadn't written the song more than 35 years ago and if it hadn't been included on the seminal album, 52nd Street, would we just think it was a simple jingle? I mean, is Billy Joel a jingle writer now that he's not writing pop songs — now that he's no longer a "pop singer" …

"My Life" is one of my favorite songs of all time. I don't think it's going to make me check out Merrill Edge and Bank of America, though. Yet, if the companies hadn't used that song as a jingle, then I would have no idea which company the advertisement was pushing.

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