Meatball Sundae, Anyone?

Meatball Sundae: Is Your Marketing out of Sync?—Hardcover
Publisher: Portfolio Hardcover (December 27, 2007)
Language: English
ISBN-10: 1591841747
ISBN-13: 978-1591841746
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To my best knowledge, Mr. Godin has not written about his upcoming book, Meatball Sundae. It's due in December, two days after Christmas. It's again about marketing—"is your marketing out of sync?" I'm looking forward to finding out more about it.

What the heck is a meatball sundae, anyway?