Michigan

Driving the highway and drinking the coffee 

They tout it as the M22 lifestyle. It's somewhat northern Michiganesque, somewhat southern Californian. It has to do with the winding road, the wind, and the iconic Michigan road sign.

From the company website: "Founded by kiteboarders in search of epic wind and waves, M22 was created to express a common passion for Northern Michigan shared by our friends and family. Though our company began in Northern Michigan, the passion our brand stands for spreads beyond Michigan’s borders. The M22 lifestyle is marked by the simplicity and appreciation for natural wonders such as bays, beaches and bonfires, dunes and vineyards, cottages, friends and family everywhere. M22 is the feeling you get when you realize there is no other place you would rather be." 

Much of my growing up happened "up north." An Elk Rapids graduate, one of my favorite things to do was drive old route 22 and visit some of the places along the way. The great thing about living near Traverse City, is there are so many iconic places to visit and see. Sure, you're landlocked and might have to drive forever, but some of the northern Michigan history is incredible.

Now, having lived in mid-Michigan for much of my adult life, often near M46, I have to wonder, what is the M46 lifestyle? Do I sense a marketing opportunity …

Have a GREAT Friday! And enjoy a cup of coffee!